Round golden metal object with cut-out designs on a white background.

The Artist’s Mark

Jaguar, Type 00.

Design Patent & Materiality : Anna Abell

Miami, 2024

Artist’s Mark, derived from the ambigrammatic ‘J’ and ‘r’ in our Device Mark symbolises change and revolution. The 3D form, inspired by Chiaroscuro, allows light and shadow to play across its facets. Milled from solid brass on Type 00, the exuberantly bold letters are substantial in both weight and dynamism. Whether revolving or stationary, it communicates the pivotal moment in the story of Jaguar. This design helps establish broader brand recognition and create a recognisable indicator back to the Device Mark.

  • Press Image of the test model

    01 - Artist’s Mark, Prototype Press Image

  • A development image of the final part

    02 - Artist’s Mark, Development Model

  • Material Testing

    03 - Artist’s Mark, Brass Material Testing

Our mark of provenance, and a seal of authentication. 3d in structure on the centre-caps with a link to chiaroscuro, allows shadow across the part.

To execute the design I worked closely with Jaguar’s Materiality, Exterior, & Interior teams.  Seeing our vision come to life has been incredibly rewarding and a true testament to the power of fearless creativity.

Close-up of a black custom alloy wheel center cap with engraved logo design.
A person with red nail polish holding a round, gold puzzle object with interlocking pieces on a white background.
Close-up of a blue electric car with a sleek, modern design showcasing detailed alloy wheels.
Close-up of a car wheel with a detailed, artistic rim design in silver and black.

McLaren Solus GT

Maker’s Mark, Jaguar - New Leaper