Close-up of a brass object featuring an engraved design.

Interior Door Finisher, Type 00. Photography : Anna Abell

The Maker’s Mark

Jaguar, The New Leaper

Design Patent : Anna Abell

Gaydon, 2024

Maker’s Mark is the reinvention of the iconic Jaguar Leaper. While retaining the heritage form, I gave more aggression to the pounce of the Leaper through extending the reach of its tail and legs.  Looking towards the future, the Leaper is made visible by its absence in our Strikethrough motif. Inspired by hallmarks, the engraving is applied to solid brass, serving as a symbol of authenticity, quality, and tradition. As our Fingerprint of Provenance, it connects the present with the past, preserving the legacy and craftsmanship of Jaguar as a brand.

  • Type 00 interior

    01 - Type 00, Interior Door

  • Test Sample

    02 - Laser Etching into Brass

  • Print Test

    03 - Experimental Paper Print.

Inspired by Jewellery and Metal Hallmarking, a redesign of the iconic Jaguar Leaper is a physical asset serving as a fingerprint of provenance. On Type 00, it is applied to solid brass areas of the vehicle. The Design is intended to be visually simplistic but also striking, with a squared bite, and graphic linearity. This link to Jaguar’s heritage was well received during the launch of Type 00.

Page with sketches and handwritten notes, including an illustration of a person lying in a confined space, measurements labeled as 254mm and other geometric drawings.

Artist’s Mark - Jaguar, Type 00

The Future Legacy. Salone de Mobile, Milan.