Car display in a courtyard with mirrors reflecting a white building

The Future Legacy.

Salone del Mobile Milan.

Jaguar, 2019

Designers : Andrea Rosati, Anna Abell.

This installation reflects Jaguar’s Britishness, beyond and against stereotypes. Our design is positive, contemporary, and global. It talks about equality, creative anarchy, irony and progress. New Jaguar XE is the perfect hero of our manifesto.

Inspired by four paradigms of British creativity, we merged together ‘Historical Paradoxes’, ‘Uncanny Visions’, ‘No-gender Elegance’ and ‘Future Craftsmanship’. Honouring our legacy, whilst pioneering change.

  • XE - The Future Legacy

    01 - Jaguar, The Future Legacy.

  • The Future Legacy Promotional Imagery

    02 - Poster Promotion, The Future Legacy.

  • Jaguar X Wedgewood. Ceramic System.

    03 - Jaguar X Wedgewood. Ceramic System.

  • Jaguar XE

    04 - Jaguar X Sports Culture

The Exhibit was designed to be an exploration of Jaguar’s design identity and Britishness. The installation showcased the new Jaguar XE in its rawest form, highlighting its components in a unique and individual manner.

The exhibition was designed as a game of reflections, allowing visitors to re-evaluate Jaguar's design philosophy. It led them on a journey through the brand's legacy and its forward-looking vision. The deconstructed silhouette of the new car, along with redesigned components placed around the space, invited guests to reconstruct the vehicle using mirrored surfaces. This approach accentuated space and highlighted intricate details, creating an immersive and thought-provoking experience.

Close-up of a Jaguar car wheel with logo badge.
Art installation with car body and seat in courtyard
A skateboard with a black and white plaid pattern secured to a chair under a transparent umbrella in an outdoor setting with arches in the background.
Close-up of a car interior door pocket with fabric label from Jaguar design project, holding a book titled 'Lady Lisa Lyon' and a notebook.
White ceramic plate with "Wedgwood" written on a stand, displayed in a museum setting.
Close-up of a Jaguar car grille and logo
Modern skyscraper and historic architecture under a cloudy sky. Text discusses Jaguar's design philosophy.
Fashion model on runway wearing dress with black feather design.
Magazine cover featuring "No-Gender Beauty" concept with black-and-white photo and text about inclusivity and beauty.
Poster with the text 'Power to Creators' at the top. Below, a paragraph discusses the influence of British culture, punk, and creativity. At the bottom, there is a graffiti-style image of a person reaching towards a red balloon with a heart inside a
Poster reading 'The Future Legacy' with a Jaguar Milano logo, displayed on an outdoor wall.
Label with '2019 Jaguar The Future Legacy' on green grid background.
Bookmarks featuring designer information and hashtags for a Jaguar event titled 'The Future Legacy'. Names listed include Andrea Rosati, Anna Abell, Ian Callum, and Louise Thorburn.
Cover of a book or document with the text '2019 Jaguar Milano' embossed on a white surface.

Maker’s Mark, Jaguar - New Leaper

Nikki Heaton Studio