Creating designs that evoke emotion, inspire action, and leave a lasting impression.
Each design element is thoughtfully chosen to contribute to the overarching story, ensuring a cohesive and immersive brand experience.
Projects
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![Type 00 Graphic Design]()
Artist's Mark - Jaguar, Type 00
Miami, 2025
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![Release Image Jaguar Leaper]()
Maker's Mark - New Jaguar Leaper, Type 00
Miami, 2025
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![Jaguar - The Future Legacy]()
The Future Legacy - Jaguar
Milan Furniture Fair, 2019
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![Nikki Heaton Art]()
Crafting the Stories of Our Human Existence
Nikki Heaton Studio, 2021
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![Samutaro]()
Jaguar X Baracuta Collaboration
London - Milan, 2021
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McLaren Solus Gran Turismo
PlayStation 4, 2018
Overview
Artist’s Mark - Jaguar, Type 00.
Miami, 2024
Graphic Design
Materiality
Art Direction
Photography
Supplier Integration
Strategy
The Artist's Mark was designed with precision, and a focus on Materiality that celebrated the essence of Traditional Craftsmanship. The design adopts a sleek, minimalist aesthetic, derived from the ambigrammatic ‘J’ and ‘r’ in our Device Mark.
Graphic Design
Materiality
Art Direction
Photography
Supplier Integration
Strategy
The new Jaguar Leaper design is inspired by a blend of heritage and modernity, reflecting Jaguar’s commitment to innovation while honouring its rich history. The redesign embraces a minimalist aesthetic, symbolising a bold forward facing move into the future of the Brand.
Salone del Mobile, Milano. 2019.
Graphic Design
Storytelling
Materiality
Art Direction
Strategy
Model Making
Spatial Design
Supplier Integration
'The Future Legacy' was a large scale exhibit for Jaguar at Milan Salone del Mobile. We aimed to create an installation that transformed the Jaguar XE into a canvas, celebrating Jaguar’s British identity and symbolize a bold vision for the future while honouring its heritage.
2020.
Graphic Design
Materiality
Art Direction
Brand Design
Website Build
Strategy
Storytelling, ToV and Copy.
Designing a cohesive Brand, Website, and Strategy for Nikki Heaton Studio, integrating her unique artistic vision with a compelling online presence and effective marketing plan to elevate her visibility and reach.
Milan Fashion Week, 2021.
Graphic Design
Storytelling
Materiality
Art Direction
Model Making
Supplier Integration
It was important incorporate both Brands' identities in the Jaguar X Baracuta collaboration. Merging Jaguar's iconic elegance and performance with Baracuta's timeless style and craftsmanship, creating a unique and sophisticated automotive experience that celebrates the heritage and innovation of both brands.
PlayStation 4, 2018
Graphic Design
Materiality
Art Direction
As the Lead Designer for the Exterior Livery concept of the McLaren Vision Gran Turismo 5, now known as the McLaren Solus GT, it was essential to thoroughly understand the needs of PlayStation Gran Turismo players. Collaborating closely with PlayStation, we developed a concept that resonated with the gaming community. The vehicle officially launched in 2023, ultra-rare with only 25 models in production.
